15 Ways To Increase Sales Opportunities At Exhibitions

15 Ways To Increase Sales Opportunities At Exhibitions

Tutorials/How To...
Conduct a background research to know who's expected at the exhibition, and identify your primary targets for sales efforts. Understand your products or services, and rehearse how to introduce them to prospects. Also think on your feet and prepare to enlighten prospects about how your products or services can apply to as many scenarios as possible. Encourage visitors to fill your log book and indicate what products or services they may need (if any). Your log book may be digital, paper, or a combination of both formats. Dress to impress and be deliberate about smelling pleasant from hair to body. If you feel at any time that the intensity of your perfume or body spray has faded, spray some more! Brush your teeth and tongue before leaving for the exhibition…
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How to make the most of business cards

How to make the most of business cards

Tutorials/How To...
Receiving lots of business cards? It’s okay to believe that you won’t have issues when it’s time to sort those cards priority and follow up on the most viable opportunities discussed. But to be on the safe side, it’s best to always have a pen or pencil handy whenever you’ll be meeting a lot of people and exchanging business cards. So on every card you receive, quickly write the following things before you meet the next person: Where you met the card owner (e.g. @OilTradingAndLogisticsExpo2018) Opportunities discussed (e.g. Communication Handling). How the card owner prefers to be contacted (so your call doesn’t get ignored because the card owner doesn’t have your number and specifically asked you to send an email, not place a call) Secret clues – you know,…
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