A new way to carve business niches

A new way to carve business niches

You must understand your business niche in order to truly conquer it. Do you even know your business niche, or you've been jumping from pillar to post like most business owners? The fact that you're in the IT Industry, for example, doesn't mean that you should list all the IT products and services in the world on your website or marketing materials. But if like most entrepreneurs, you can’t resist the urge to be all over the place at this point, there’s another way of carving a niche until you’re ready to narrow down. How? Keep reading to find out. Another way to carve a niche for your business is defining a single problem that all your services can solve in their various ways, and classifying them together under…
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15 Ways To Increase Sales Opportunities At Exhibitions

15 Ways To Increase Sales Opportunities At Exhibitions

Conduct a background research to know who's expected at the exhibition, and identify your primary targets for sales efforts. Understand your products or services, and rehearse how to introduce them to prospects. Also think on your feet and prepare to enlighten prospects about how your products or services can apply to as many scenarios as possible. Encourage visitors to fill your log book and indicate what products or services they may need (if any). Your log book may be digital, paper, or a combination of both formats. Dress to impress and be deliberate about smelling pleasant from hair to body. If you feel at any time that the intensity of your perfume or body spray has faded, spray some more! Brush your teeth and tongue before leaving for the exhibition…
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