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    • Fetch Consulting

    We develop business structures, opportunities, and strategies for revenue growth

    Fetch Consulting

    We develop business structures, opportunities, and strategies for revenue growth

    A new way to carve business niches

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    You must understand your business niche in order to truly conquer it. Do you even know your business niche, or you’ve been jumping from pillar to post like most business owners? The fact that you’re in the IT Industry, for example, doesn’t mean that you should list all the IT products and services in the world on your website or marketing materials. But if like most entrepreneurs, you can’t resist the urge to be all over the place at this point, there’s another way of carving a niche until you’re ready to narrow down. How? Keep reading to find out. Another way to carve a niche for your business is by defining a single problem that all your services can solve in their various ways, and classifying them together under an Industry. If no existing Industry is befitting for intended use, then create your own Industry (after all, someone is responsible for creating every business Industry that’s currently generally-accepted). So you might as well give yourself a shot at creation and who knows? Your Industry might just be the next big thing. As long as you’re satisfying Clients, your plethora of services won’t stop them from doing business with you. So just make sure that the quality of your work can impress and attract more customers, even in your absence. Invest in closing those knowledge gaps that are stifling performance and productivity for you and members of your team. Conduct researches to find out best practices for your business niche, invite a training Consultant to develop and deliver a program that addresses crucial needs, initiate inter-department competitions, and do much more to spruce things up at your organisation. If you need a second opinion about your business niche and how best to conquer it, contact Fetch Consulting. We will develop your business from status quo to the next level of growth.

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    How To Keep Closing Sales While Tackling Covid-19

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    Just few weeks ago, your marketing teams could freely attend events and meetings. But people are suddenly concerned about being infected by the Corona Virus and as a result, physical marketing efforts have stifled. So what plans do you have to keep selling your services while tackling the Corona Virus. OUR RECOMMENDATIONS Rewrite the content of your website pages to include convincing value statements and SEO-friendly keywords, so that people searching for your services via Google will be directed to your website. If you have an advertising budget set aside, invest in Google Ads to complement organic traffic. If you’ve never thought about developing subscription plans for some or all of your services, now is a good time to try out this strategy. Click here to view an example of what a website page with service subscription plans looks like. Fetch Consulting can help you to develop product or service plans and configure subscription tables on your website. Ensure that your website has a modern design and interactive features in place that can prompt visitors to make a purchase before leaving your website. Make time-bound offers and configure call-to-action buttons, Help Desk, Livechat, Newsletter subscription forms, etc. If you need advice on what other sales-driving features to implement on your website, click here to contact us. In addition to the above recommendations, you could also publish informative newsletters and blog posts, make regular follow-up calls to your leads and customers, furnish your audience with industry tips or troubleshooting strategies, and so much more. If you learnt anything from this article, kindly contribute your quota to a better economy by sharing it with every business owner you know. Meanwhile, protect yourself from the Corona Virus by avoiding crowds, observing social distancing, and washing your hands frequently for at least 20 seconds each time. Fetch more customers with support from us. Retain our content marketing services from just ₦50k monthly or ₦500k annually (save ₦100k) and transfer ALL your pending projects to us. Get started here  

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    How to identify scam emails

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    Recently, I received an email from Apple, asking me to complete a transaction that I obviously never initiated on my iPad; I was instructed to provide my Bank details. Another time, I received an electronic Invoice via email, with instructions to quickly effect payment so that one of my website hosting packages will be renewed. Coincidentally, one of my website hosting packages should expire this month but from the appearance and tone of the email, I figured there was something fishy. So I swung into security mode without further ado. In case you’re wondering, what I do when such emails majestically stroll into my mail box is to double-tap the sender’s name (e.g. Apple) and voila! The sender’s email address will be revealed. Like humans, Apps and Devices behave differently and require a slightly different approach to revealing senders’ information. So if you’re experiencing difficulties revealing a sender’s email address or resolving related issues, Fetch Consulting is on standby to help. Have you ever received scam emails? What did you do? Below are some responses from LinkedIn, where this article was originally posted. So what’s your experience with scam emails? Feel free to share your story or that of a friend in the comment section. Cheers!

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    How to make the most of business cards

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    Receiving lots of business cards? It’s okay to believe that you won’t have issues when it’s time to sort those cards by priority and follow up on the most viable opportunities discussed. But to be on the safe side, it’s best to always have a pen or pencil handy whenever you’ll be meeting a lot of people and exchanging business cards. So on every card you receive, quickly write the following things before you meet the next person: Where you met the card owner (e.g. @OilTradingAndLogisticsExpo2018) Opportunities discussed (e.g. Communication Handling). How the card owner prefers to be contacted (so your call doesn’t get ignored because the card owner doesn’t have your number and specifically asked you to send an email, not place a call) Secret clues – you know, just like you save people’s numbers on your phone with clues. For example, “Met her when I went to use the ladies”, “Met him on the last day @wimbizng roundtable”, “We both know @peterkajovo”, etc. I know some cards can be so pretty, you don’t want to write on them. But of what use is a pretty business card that serves no profitable purpose? I’m aware that you can use your phone to capture the aforementioned information instead, but what if your battery is unavoidably low or drained? Besides, that plan may slow you down and you don’t want to miss out on an opportunity to land a game-changing deal!

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