A new way to carve business niches

You must understand your business niche in order to truly conquer it. Do you even know your business niche, or you’ve been jumping from pillar to post like most business owners? The fact that you’re in the IT Industry, for example, doesn’t mean that you should list all the IT products and services in the world on your website or marketing materials. But if like most entrepreneurs, you can’t resist the urge to be all over the place at this point, there’s another way of carving a niche until you’re ready to narrow down. How? Keep reading to find out. Another way to carve a niche for your business is by defining a single problem that all your services can solve in their various ways, and classifying them together under an Industry. If no existing Industry is befitting for intended use, then create your own Industry (after all, someone is responsible for creating every business Industry that’s currently generally-accepted). So you might as well give yourself a shot at creation and who knows? Your Industry might just be the next big thing. As long as you’re satisfying Clients, your plethora of services won’t stop them from doing business with you. So just make sure that the quality of your work can impress and attract more customers, even in your absence. Invest in closing those knowledge gaps that are stifling performance and productivity for you and members of your team. Conduct researches to find out best practices for your business niche, invite a training Consultant to develop and deliver a program that addresses crucial needs, initiate inter-department competitions, and do much more to spruce things up at your organisation. If you need a second opinion about your business niche and how best to conquer it, contact Fetch Consulting. We will develop your business from status quo to the next level of growth.

How To Keep Closing Sales While Tackling Covid-19

Just few weeks ago, your marketing teams could freely attend events and meetings. But people are suddenly concerned about being infected by the Corona Virus and as a result, physical marketing efforts have stifled. So what plans do you have to keep selling your services while tackling the Corona Virus. OUR RECOMMENDATIONS Rewrite the content of your website pages to include convincing value statements and SEO-friendly keywords, so that people searching for your services via Google will be directed to your website. If you have an advertising budget set aside, invest in Google Ads to complement organic traffic. If you’ve never thought about developing subscription plans for some or all of your services, now is a good time to try out this strategy. Click here to view an example of what a website page with service subscription plans looks like. Fetch Consulting can help you to develop product or service plans and configure subscription tables on your website. Ensure that your website has a modern design and interactive features in place that can prompt visitors to make a purchase before leaving your website. Make time-bound offers and configure call-to-action buttons, Help Desk, Livechat, Newsletter subscription forms, etc. If you need advice on what other sales-driving features to implement on your website, click here to contact us. In addition to the above recommendations, you could also publish informative newsletters and blog posts, make regular follow-up calls to your leads and customers, furnish your audience with industry tips or troubleshooting strategies, and so much more. If you learnt anything from this article, kindly contribute your quota to a better economy by sharing it with every business owner you know. Meanwhile, protect yourself from the Corona Virus by avoiding crowds, observing social distancing, and washing your hands frequently for at least 20 seconds each time. Fetch more customers with support from us. Retain our content marketing services from just ₦50k monthly or ₦500k annually (save ₦100k) and transfer ALL your pending projects to us. Get started here  

15 Ways To Increase Sales Opportunities At Exhibitions

Conduct a background research to know who’s expected at the exhibition, and identify your primary targets for sales efforts. Understand your products or services, and rehearse how to introduce them to prospects. Also think on your feet and prepare to enlighten prospects about how your products or services can apply to as many scenarios as possible. Encourage visitors to fill your log book and indicate what products or services they may need (if any). Your log book may be digital, paper, or a combination of both formats. Dress to impress and be deliberate about smelling pleasant from hair to body. If you feel at any time that the intensity of your perfume or body spray has faded, spray some more! Brush your teeth and tongue before leaving for the exhibition venue and if you’re still not sure about your breath, use sweet-smelling candies to keep it fresh. Chewing gums are also an option – if you can chew without distracting the flow of sales conversations. Never miss opportunities to engage passers-by and start conversations with them. Note that all conversations don’t have to start with a sales undertone. Study each scenario and know when to listen in order to gather selling points. Answer questions intelligently rather than hand out flyers to visitors as an escape route due to little or no preparation on your part. Exude confidence and ask questions aimed at clarifying potential project requirements. Don’t limit efforts to your exhibition booth – network with people wherever you find them. On each business card received, write down where and how you met, opportunities discussed, and how they prefer to be contacted (Email, Call, SMS etc.). This is to avoid being ignored, for example, by people who don’t like answering calls from strange numbers. The above point implies that you must always have a functional pen with you. One way to ensure this is by having an extra pen on standby. Another strategy is to include pens in the promotional gift items for visitors, so you can always reserve some for yourself. Take your pens and at least 20 business cards/marketing materials everywhere you go during the exhibition – restroom, dining hall, etc. If sales are targeted at a specific industry, your general marketing materials should be backed up by additional marketing materials containing specific communication, bundles, and discounts that appeal to that industry. As the exhibition unfolds, capture pictures and videos and post them to your social media feed and stories, WhatsApp status, etc. Remember to use strategic hashtags to boost engagement. Smile often and stay energetic, as this will make more prospects attracted to your exhibition booth. Comfortable shoes are a great way to ensure that you don’t feel tired too soon and retreat to a selfie corner. If you need us to train you and your team on how to increase sales opportunities at an exhibition you’re planning to attend, call us now: +234 701-391-6797.

What to do after meeting with a client or colleagues

Say you just met with a Client and during the meeting, stakeholders agreed on some new action points. If the transaction is not yet at that stage where a legally-binding Contract should be executed, what you can do immediately after that meeting is to send a message detailing every actionable point, and make sure to nicely request for confirmation from the Client. You may send a simple message via SMS, WhatsApp, Social Media Messaging, etc. But emails are highly recommended, especially because besides the decision maker, you can officially include other applicable stakeholders using the “CC” (Copy) and “BCC” (Blind Copy) options. There are other interesting reasons to communicate with Clients via email, but I’ll touch on those in another article. Remember to obtain confirmation as previously advised, because this will serve as a reference point if any stakeholder somehow misinterprets certain points. This principle may also be applied Clients or between colleagues and typically, confirmation should be done via the same medium of initial communication (e.g SMS, WhatsApp, Social Media Messaging, etc.). But of course, there are exceptions to every rule!

How to identify scam emails

Recently, I received an email from Apple, asking me to complete a transaction that I obviously never initiated on my iPad; I was instructed to provide my Bank details. Another time, I received an electronic Invoice via email, with instructions to quickly effect payment so that one of my website hosting packages will be renewed. Coincidentally, one of my website hosting packages should expire this month but from the appearance and tone of the email, I figured there was something fishy. So I swung into security mode without further ado. In case you’re wondering, what I do when such emails majestically stroll into my mail box is to double-tap the sender’s name (e.g. Apple) and voila! The sender’s email address will be revealed. Like humans, Apps and Devices behave differently and require a slightly different approach to revealing senders’ information. So if you’re experiencing difficulties revealing a sender’s email address or resolving related issues, Fetch Consulting is on standby to help. Have you ever received scam emails? What did you do? Below are some responses from LinkedIn, where this article was originally posted. So what’s your experience with scam emails? Feel free to share your story or that of a friend in the comment section. Cheers!

How to make the most of business cards

Receiving lots of business cards? It’s okay to believe that you won’t have issues when it’s time to sort those cards by priority and follow up on the most viable opportunities discussed. But to be on the safe side, it’s best to always have a pen or pencil handy whenever you’ll be meeting a lot of people and exchanging business cards. So on every card you receive, quickly write the following things before you meet the next person: Where you met the card owner (e.g. @OilTradingAndLogisticsExpo2018) Opportunities discussed (e.g. Communication Handling). How the card owner prefers to be contacted (so your call doesn’t get ignored because the card owner doesn’t have your number and specifically asked you to send an email, not place a call) Secret clues – you know, just like you save people’s numbers on your phone with clues. For example, “Met her when I went to use the ladies”, “Met him on the last day @wimbizng roundtable”, “We both know @peterkajovo”, etc. I know some cards can be so pretty, you don’t want to write on them. But of what use is a pretty business card that serves no profitable purpose? I’m aware that you can use your phone to capture the aforementioned information instead, but what if your battery is unavoidably low or drained? Besides, that plan may slow you down and you don’t want to miss out on an opportunity to land a game-changing deal!

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