A new way to carve business niches

A new way to carve business niches

Tutorials/How To...
You must understand your business niche in order to truly conquer it. Do you even know your business niche, or you've been jumping from pillar to post like most business owners? The fact that you're in the IT Industry, for example, doesn't mean that you should list all the IT products and services in the world on your website or marketing materials. But if like most entrepreneurs, you can’t resist the urge to be all over the place at this point, there’s another way of carving a niche until you’re ready to narrow down. How? Keep reading to find out. Another way to carve a niche for your business is defining a single problem that all your services can solve in their various ways, and classifying them together under…
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How To Keep Closing Sales While Tackling Covid-19

How To Keep Closing Sales While Tackling Covid-19

Tutorials/How To...
Just few weeks ago, your marketing teams could freely attend events and meetings. But people are suddenly concerned about being infected the Corona Virus and as a result, physical marketing efforts have stifled. So what plans do you have to keep selling your services while tackling the Corona Virus. OUR RECOMMENDATIONS Rewrite the content of your website pages to include convincing value statements and SEO-friendly keywords, so that people searching for your services via Google will be directed to your website. If you have an advertising budget set aside, invest in Google Ads to complement organic traffic. If you've never thought about developing subscription plans for some or all of your services, now is a good time to try out this strategy. Click here to view an example of…
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15 Ways To Increase Sales Opportunities At Exhibitions

15 Ways To Increase Sales Opportunities At Exhibitions

Tutorials/How To...
Conduct a background research to know who's expected at the exhibition, and identify your primary targets for sales efforts. Understand your products or services, and rehearse how to introduce them to prospects. Also think on your feet and prepare to enlighten prospects about how your products or services can apply to as many scenarios as possible. Encourage visitors to fill your log book and indicate what products or services they may need (if any). Your log book may be digital, paper, or a combination of both formats. Dress to impress and be deliberate about smelling pleasant from hair to body. If you feel at any time that the intensity of your perfume or body spray has faded, spray some more! Brush your teeth and tongue before leaving for the exhibition…
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What to do after meeting with a client or colleagues

What to do after meeting with a client or colleagues

Tutorials/How To...
Say you just met with a Client and during the meeting, stakeholders agreed on some new action points. If the transaction is not yet at that stage where a legally-binding Contract should be executed, what you can do immediately after that meeting is to send a message detailing every actionable point, and make sure to nicely request for confirmation from the Client. You may send a simple message via SMS, WhatsApp, Social Media Messaging, etc. But emails are highly recommended, especially because besides the decision maker, you can officially include other applicable stakeholders using the “CC” (Copy) and “BCC” (Blind Copy) options. There are other interesting reasons to communicate with Clients via email, but I’ll touch on those in another article. Remember to obtain confirmation as previously advised, because this…
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How to identify scam emails

How to identify scam emails

Tutorials/How To...
Recently, I received an email from Apple, asking me to complete a transaction that I obviously never initiated on my iPad; I was instructed to provide my Bank details. Another time, I received an electronic Invoice via email, with instructions to quickly effect payment so that one of my website hosting packages will be renewed. Coincidentally, one of my website hosting packages should expire this month but from the appearance and tone of the email, I figured there was something fishy. So I swung into security mode without further ado. In case you’re wondering, what I do when such emails majestically stroll into my mail box is to double-tap the sender's name (e.g. Apple) and voila! The sender's email address will be revealed. Like humans, Apps and Devices behave differently and…
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How to make the most of business cards

How to make the most of business cards

Tutorials/How To...
Receiving lots of business cards? It’s okay to believe that you won’t have issues when it’s time to sort those cards priority and follow up on the most viable opportunities discussed. But to be on the safe side, it’s best to always have a pen or pencil handy whenever you’ll be meeting a lot of people and exchanging business cards. So on every card you receive, quickly write the following things before you meet the next person: Where you met the card owner (e.g. @OilTradingAndLogisticsExpo2018) Opportunities discussed (e.g. Communication Handling). How the card owner prefers to be contacted (so your call doesn’t get ignored because the card owner doesn’t have your number and specifically asked you to send an email, not place a call) Secret clues – you know,…
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